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Barnes and Noble Fundraiser Results!
FOR IMMEDIATE RELEASE
May 21, 2007
The Massachusetts Regional Library Systems, Massachusetts Library Association, Massachusetts School Library Association, local libraries across the state, and Barnes & Noble teamed up for a two-day fund raising event April 20-21, 2007. The event, Catch the Beat for Your Library at Barnes and Noble, raised over $4,000 for Summer Reading Programs in Massachusetts libraries.
Barnes and Noble donated a percentage of every sale from every customer who presented a special book fair voucher at participating Barnes and Noble stores in Massachusetts and selected stores in Connecticut, Rhode Island and New Hampshire on those two days. Many outstanding special events were held, with authors, illustrators, elected officials, and librarians presenting programs in the stores. In addition, Barnes and Noble awarded a $500 gift card to the library whose patrons brought in the most vouchers. The gift card was awarded to the Berkshire Athenaeum in Pittsfield. Ron Latham, Library Director at the Berkshire Atheneaum, said, "We are thrilled to be selected to receive the $500 Barnes and Noble gift card. We have a B&N store in town and they are our vendor of choice for local publications - many times the only source available to us, especially if the author or publisher is disinclined to work with us directly. We'll spend this credit down in no time."
"On behalf of everyone at Barnes & Noble, we are honored to partner with Massachusetts Libraries in supporting your summer reading program and encouraging more children to "Catch the Beat" with you this summer!" said Maddie Hjulstrom, Regional Community Relations Manager for Barnes and Noble.
The collaboration represents a growing trend in libraries to seek out partners to help fund programs that improve the quality of life for residents. Through partnerships with organizations and individuals, Massachusetts libraries continue to discover alternative ways of funding high quality library programs and services statewide.
For more information, contact Maureen Ambrosino, Youth Services Consultant, Central Massachusetts Regional Library System at mambrosino@cmrls.org or Nevart Asadoorian, Community Relations Manager, Barnes and Noble, Millbury, at CRM2206@bn.com.